Keeping a growing brand looking like itself
A honey producer was scaling from farm-shop volumes into wider retail. Their labels had been bought in small quantities from wherever was cheapest, and the colour of the brand had drifted noticeably from one batch of jars to the next.
We set a single specification for the range, printed it on a stock suited to a warm-filled jar going onto a cool shelf, and held the colour standards on file so every reorder runs against the same reference rather than against the last delivery.
The range is consistent across every jar, and each reorder now runs against the held colour standard rather than against the last delivery.
